· OEM · ODM · Private label · Sourcing
Definitions
OEM: the brand owns the design and the manufacturer builds to print. ODM: the manufacturer's platform is adapted to the brand's brief. Private label: the brand's badge goes on the manufacturer's released product. Contract manufacturing: flexible-volume production to close a capacity gap.
| OEM (build to print) | Brand owns design; manufacturer builds it |
|---|---|
| ODM (design to production) | Manufacturer's platform, adapted to the brief |
| Private label | Brand's badge on a released platform |
| Contract manufacturing | Flexible volume against the brand's capacity gap |
Who owns the design
In OEM the drawings are yours. In ODM the platform is the manufacturer's — on the Ezentech sheet, an 830, 930 or 1100 mm indoor chassis or the window cabinet — and the variant developed for you is what your brand carries.
Who owns the tooling
Fascia moulds and press tools are the usual line of ownership. OEM programmes often own their tools; ODM and private-label programmes use the manufacturer's, with a brand-specific fascia tooled for the programme. Ezentech cuts both in its own tool room.
Choosing a model
- You have a finished design and a certification file: OEM.
- You need a range in a segment quickly and want your own industrial design: ODM.
- You are a distributor or regional brand and want a proven product under your badge: private label.
- You have a range and a capacity gap: contract manufacturing.